My focus for April’s member videos has been to tackle two common layout problems:
- A lack of focus or direction for the viewer.
- Awkardness of the items on the page.
Lack of Focus
Believe it or not, if we as artists or designers do not direct where a person should look when viewing our layouts, then most people won’t bother to look for more than a second or two! Without guidance that is hidden within the design, the eye will tend to wander off the page with nothing compelling it to come back. Or worse, the lack of direction will translate as confusing — as having too many items competing for your attention.
The result? A lack of interest in our page.
Our lazy brains just do not want to bother dealing with multiple items competing for our attention.
And if we don’t anchor the items we put on our pages — yes, even when we’re going for a random look — we end up with pages that feel as awkward as most of us were at age twelve and thirteen.
Design Ideas that Lead and Anchor
By the time you’ve watched both Part 1 and Part 2 of the Leading and Anchoring episodes I made for April, you will have four totally different layout templates that you can use and make your own.
These page ideas have leading and anchoring already built in, so it’s a great way to practice these design concepts.
The photos in this post are sneak peeks of the designs for Part 2.
Paperclipping Members can login now to the Member’s Area or go to iTunes to watch Part 2 (and I hope you’ll give these ideas a try!).
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- Click – Add/Renew Subscriptions.
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