Modern Dance Proved There Are No Rules
Mia Michaels, a choreographer and judge on So You Think You Can Dance, has been introducing the non-dancing world to the unique beauty of Modern Dance (or Contemporary, as they call it on the show). It’s usually a very interpretive, story-telling type of dance where you “read” the language of the body movement and shape.
It all started about 100 years ago when a few women like, Isadora Duncan, decided break away from the strict authority of ballet. You often hear from people that Modern Dance “broke the rules.” It broke the rules of ballet but it didn’t break any fundamental general or universal rules. It’s still a very technically rigorous dance form. It uses principles of music, design, movement, human nature, and visual communication to tell stories.
There Are No Design Rules. Just Principles.
Some people get uncomfortable when scrapbookers talk about design because they think the principles are rules. Scrapbooking is a hobby. Who wants to get bogged down with rules?
Fortunately, there are no rules. Just principles.
Design Principles Are Like Recipes
If you mix certain ingredients when baking, you get a specific effect, whether you wanted it or not. The same holds true of design principles. For example, if you gather a group of photos together and place them opposite of an over-sized photo with lines directing toward it (like on the layout above), people will notice the solo photo first, whether or not that was your intention.
There is no rule that says you have to place your photos this way. It’s just a recipe: if you do A+B, you get C.
There is also no rule that says there must be a focal point at all. But the general principle is that your layout will be easier for people to digest if there is one. What if you have a story about chaos and you want your layout to exemplify that reality? The principles that help you to avoid chaos can also help you attain it.
A Principle You Might Think Of As A Rule
Here is a perfect example of using a principle that people often think of as a rule: In general, people are most attracted to photos where the subject is one-third in from a side with a little space above their head and at the edge of the photo. Some of my favorite photos, though are like the ones below, where the subjects are about to fall out of the frame because they’re laughing.
The photographer didn’t break a rule. She used a principle (even if it is sometimes accidental). Placing a laughing subject at the very side, or slightly out, of the frame shows movement and energy and realness. It’s unposed.
We see the laughter on the subjects face, but we feel the joy because of the cropping.
Whether in dance, music, scrapbooking, or other types of art, design principles are a language for communicating. A clear understanding that they are options, not rules, will help you see how they fit in with your role as a visual story-teller.
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This article is part of a series: All I Really Need to Know I Learned From Performing.
If you enjoyed this, you’ll probably like the others, as well:
Skill Before Style: Why Scooping Can Wait
Advanced Design: Visual Dynamics