Brainstorm Process Results
Let’s talk about the last video podcast, Brainstorm A Design, and its resulting layout. Sometimes my results end up quite different from how I envision them at the beginning. In this case, the layout was right on with my initial conception, which resulted from my four-step process.
Step One: Decide What You Want To Communicate. In the video I explained that in addition to the journaling, I also think about the tone or emotion that I want for the layout. I knew I wanted to express: 1) Romance (resulting in the romantic patterns of the four background papers). 2) Passion (the red tones, one of which I had to rub brown ink over to make it work with the other papers). 3) Long-term stability (expressed with the white paper and the black rectangle that contains the photos and story). 4) The complication of relationships and making different personalities work as a partnership (symbolized in the many torn layered patterned pieces).
I planned some of these elements consciously. Some came naturally and I discovered it afterward. What allows this to happen is the process of analyzing my feelings and thoughts about communicating my story.
Step two: Photo Placement. I like to make this the second step because I often do step number one while playing with my photo placement (I do them simultaneously). Sometimes it takes me some time to figure out my story. It isn’t always obvious at first. Moving my pictures around on a template helps me process my thoughts and feelings.
If I start pulling out colors too soon, the papers often distract me from the first two steps, sometimes even pulling me away from a better story. Since most people don’t have templates like mineto work on (shown in the video), you may want to just use some neutral cardstock to play around on until you are ready for choosing color.
Step three: Choose Colors That Help You Communicate Your Story. Since I just explained how step one influenced my color choices, let’s talk about an earlier layout. Defining Me: I Am Creative. I chose not to use the photo as a guide for my color choices on this page. That is because the story I wanted to communicate was about my creative process, not my photo. The colors in the photo do not represent me nor my style of creativity. I am an analytical person, a writer, and I always have words, thoughts, and stories passing through my mind at any given moment. This is the introspective side of me, which I represented with the blue-green paper and its text-pattern.
I also have an outgoing passionate side. I love fun quirky things and quirky people. Orange is my favorite color. To me orange expresses a slightly relaxed and unique boldness. It is in the floral pattern, laced with all the fun bright colors above it. Those colors and patterns are a perfect combination of my different sides that make up my creative process.
But don’t misunderstand. I do not spend hours agonizing over which colors and patterns represent this or that aspect of my life! It just flows that way if I take a few minutes at the beginning (in step number one) to focus on what I want to communicate.
Step Four: Gather Products. This is where I gather all the different possibilities that I might want to use for accents and titles. I don’t have much to say about this right now, except that I usually only use a few of the things I pull out.
Where do we go after these four steps? By this time I usually have a picture in my mind. In the case of the Ten Years layout, I had two different pictures, and combing them was tricky. I knew I wanted the collage background. But I also wanted to put the photos on a white, more modern foundation with a black rectangle containing them. I wasn’t sure if the two ideas would work together. In fact, at first they didn’t. I originally started with a stark-white color. When that clashed with the romantic collage frame, I switched to an off-white speckled paper. It was perfect.
At those times when I do not have a picture in mind, I usually flip through my favorite scrapbooking magazines and books. I rarely copy something right out but it gives my mind some direction.






